Last Tuesday I attended the International Coach Federation’s Prism Award event where talent development and coaching experts had a robust discussion on trends. In the room were top coaches. On the panel were heads of Talent Development from PVH Corp, Google, Comcast, GSK, ESPN, Coca-Cola and Prudential, all of whom have in-house “universities” that include robust coaching programs.
Two super exciting trends stood out to me. First, best practice organizations are using coaching extensively and are innovating to develop adaptations that have the greatest impact. Second, coaches are responding to our clients’ need to make a business case by adding consulting components and ROI measurement. The bottom line: Everyone wants to make sure coaching is driving results and that those results are measurable. Here are a few highlights:
- Companies and coaches are asking for better tools to measure ROI. The good news is that we are making progress and I will have more to share in the coming weeks.
- Organizations are asking for clarity on how to integrate coaching into existing structures and strategy. Coaches are adding consulting elements that allow us to evaluate the need and integrate streamlined programs.
- Best practice companies see coaching as a strategic decision, not a cost. Coca-Cola HBC Russia launched the internal Coach Culture Institute, and have seen +50% in revenues, +27% in employee engagement and -28% in sales force turnover.
- Companies want employees to meet them halfway in leadership development. For eight years I have coached at Columbia Business School and School of International and Public Affairs. At SIPA our leadership course, Communicating in Organizations has ranked in the top 3% of 200 courses for four years running. In my experience, professionals are just as eager to demonstrate leadership and be engaged as their companies want them to be. Increasingly coaches are designing programs that leverage employees’ eagerness and ask them to step up and be accountable.
Stay tuned for more insights from Clear Strategy Coaching as we integrate these and other learnings into tailored industry reports. Clear Strategy Coaching helps Beauty, Fashion and Advertising organizations drive results.
All my best,
Claire
“Claire offers a uniquely tailored, laser focused approach that helps you break through the clutter and pave your own path with clarity and confidence. She shows you how to leverage your strengths and remove your own obstacles so you can get to the next level and transition. All with incredible intelligence, determination, empathy and humor. I highly recommend her to any individual or organization looking to work with the best and make meaningful change.”
~ Christine Song, VP Marketing – Malin & Goetz
“Claire speaks our employees’ language, making her extremely effective. Claire normalizes the human challenges an organization can face, making it easy to learn, change and move forward. She is a fantastic partner and we love working with her.”
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